Make Music 432 Hz.
Because 440 Hurts.
#440Hurts | An open letter to the music industry.

Our Petition

Learn More About 432 Hz

432 Hz is the resonance of the universe. Read more about the power of 432 Hz and the Rockefeller-funded research that culminated in the standard being maliciously set to 440 Hz in 1936.

Dear Music Labels, Record Studios & Recording Artists,

Music is powerful. It moves us, shapes us, and reaches into the very core of human existence. But what if the music you have been creating—through no fault of your own—has been tuned to keep us all out of sync with nature, with ourselves, and with each other?

For decades, 440 Hz has been the global standard for tuning, imposed not for artistic reasons, but as a means of dissonance—an invisible force keeping us from true harmony. The 440 Hz standard, imposed by the American Standards Authority under the influence of Rockefeller-backed research, was never about music. Studies have shown that 440 Hz creates tension, stress, and imbalance in the human body. It keeps humanity misaligned, disconnected, and unknowingly absorbing dissonance instead of harmony.

But we can change this.

Spearheaded by YOUTHING Skincare, the 440 Hurts movement is restoring true musical harmony. Just as YOUTHING is pioneering frequency-infused skincare—using sound to enhance well-being—we are calling on music professionals and aficionados like you to bring the healing power of 432 Hz back into music.

Why 432 Hz?

• It is the natural resonance of the universe.

• It promotes clarity, well-being, and emotional balance.

• It is the frequency used by great composers like Verdi, rooted in harmony rather than distortion.

Imagine if your music didn’t just sound good—it felt good. Imagine if your art wasn’t just heard, but truly experienced on a deeper level, resonating with the very essence of life.

We invite you to be one of the artists who changes music forever by:

• Sharing the link to this page so we can increase the tempo of this campaign.

• Signing our petition to make the universal music tuning standard 432 Hz.

• And, starting today, recording all of your music projects in 432 Hz.

The world is waiting to hear the sound of true harmony!

Let’s talk about how you can be part of this movement.
Reach out to us directly with resonance and purpose.

Andrew & Bechir
Your friends at YOUTHING

Join the
#440Hurts
Movement.

• In 1988, a petition was circulated by opera singers, including Plácido Domingo, Luciano Pavarotti, and Birgit Nilsson, to the Italian government, asking it to lower the standard pitch to 432 Hz.

• The petition argued that the high standard pitch was damaging to singers and that 432 Hz was the "normal standard pitch".

• The petition demanded that the Ministries of Education, Arts and Culture, and Entertainment accept and adopt the normal standard pitch of A=432 for all music institutions and opera houses.

We will petition the International Organization for Standardization (ISO) and the UK's Creative Industries Independent Standards Authority (CIISA) to adopt this change.

Petitioning the International Organization for Standardization (ISO) and the UK's Creative Industries Independent Standards Authority (CIISA) to adopt this change.

Get in Touch

We'd love to hear from you!
You can also email us direct at hello@youthing.co.uk